Jaguar needed a car audio system that could match, in sophistication, quality and audacity, the design and engineering of the C-XF concept car. It was a challenge Bowers & Wilkins could not resist: dream sound for a dream car.
In the automotive industry, events don’t get much bigger than the unveiling of a new Jaguar. Every gear change, every contour, every sight and every sound comes under relentless scrutiny. Hence the call from Jaguar to Bowers & Wilkins. Working closely with Jaguar, our engineers set out to create a system that would deliver sound as vividly and powerfully to passengers in back as to the person behind the wheel. It also needed to be configured flexibly to meet a range of entertainment demands, and to optimise sound-staging and coverage. The final system reinvents established Bowers & Wilkins loudspeaker technologies and patented materials, and combines them with car audio concepts that have never been seen before. The C-XF isn’t just the drive of a lifetime. It’s sound you never thought you’d hear in a car.

"The most extraordinary audio system ever to be integrated into the interior of a production car."
Jaguar XJ
Bowers & Wilkins audio performance in a stunning automobile - a breathtaking combination.
Jaguar XK
XF drivers can experience staggeringly rich, dynamic sound quality, thanks to the Bowers & Wilkins audio system.
Jaguar XF
The C-X75 concept is both a celebration of 75 years of iconic Jaguar design and a look into the future of automotive technology.
Jaguar C-X75 Concept Car